{"id":3861,"date":"2022-09-09T11:48:27","date_gmt":"2022-09-09T02:48:27","guid":{"rendered":"https:\/\/design.coeure.co.jp\/blog\/?p=3861"},"modified":"2026-04-06T16:14:57","modified_gmt":"2026-04-06T07:14:57","slug":"ga4_initial_setting","status":"publish","type":"post","link":"https:\/\/design.coeure.co.jp\/blog\/analysis\/ga4_initial_setting","title":{"rendered":"\u3010GA4\u3011GTM\u3067GA4\u3092\u8a2d\u5b9a\uff01\u3059\u3050\u306b\u3057\u3066\u304a\u304d\u305f\u3044\u521d\u671f\u8a2d\u5b9a\u30103\u9078\u3011"},"content":{"rendered":"\n<p>\u4eca\u56de\u306fGTM\uff08Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff09\u3067GA4\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u3059\u3050\u306b\u3057\u3066\u304a\u304d\u305f\u3044GA4\u306e\u521d\u671f\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u3067\u3059\u3002\u3053\u308c\u3060\u3051\u3057\u3066\u304a\u3051\u3070\u3001\u3068\u308a\u3042\u3048\u305a\u5b89\u5fc3\u306a\u8a2d\u5b9a\u30103\u9078\u3011\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol 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src=\"https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/eyecatch001-300x169.jpg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/design.coeure.co.jp\/blog\/analysis\/ga4_setting_gtm\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010GA4\u3011\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u3082\u540c\u6642\u8a08\u6e2c\uff01GA4\u3092GTM\uff08Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff09\u3067\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u3053\u308c\u307e\u3067\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u4f75\u7528\u3057\u306a\u304c\u3089\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08\u4ee5\u4e0b\u3001GA4\uff09\u3067\u306e\u8a08\u6e2c\u3092\u59cb\u3081\u308b\u65b9\u6cd5\u3092\u66f8\u3044\u3066\u3044\u307e\u3059\u3002Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3&#8230;<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Google\u30b7\u30b0\u30ca\u30eb\u306e\u6709\u52b9\u8a2d\u5b9a<\/h2>\n\n\n\n<p>\u3053\u308c\u307e\u3067UA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u3067\u306f\u3001\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u3063\u3066\u3082\u7570\u306a\u308b\u30c7\u30d0\u30a4\u30b9\u3084\u30d6\u30e9\u30a6\u30b6\u3092\u5229\u7528\u3057\u3066\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3068\u5225\u30e6\u30fc\u30b6\u30fc\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002GA\uff14\u3067\u306f\u3001Google\u30b7\u30b0\u30ca\u30eb\u3092\u6709\u52b9\u306b\u3059\u308b\u3053\u3068\u3067\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u8a08\u6e2c\u3055\u308c\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u540c\u4e00\u306eGoogle\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u3044\u308b\u306a\u3069\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u308c\u3067\u3082\u3001<span class=\"marker-halfRed\"><strong>\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u3088\u308a\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b<\/strong><\/span>\u305f\u3081\u306b\u3001Google\u30b7\u30b0\u30ca\u30eb\u306f\u6709\u52b9\u306b\u3057\u3066\u304a\u304d\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\">\u8a2d\u5b9a\u65b9\u6cd5<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"305\" height=\"502\" src=\"https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu001.png\" alt=\"\" class=\"wp-image-3864\" srcset=\"https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu001.png 305w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu001-182x300.png 182w\" sizes=\"(max-width: 305px) 100vw, 305px\" \/><\/figure>\n\n\n\n\n\n\n\n<p><span class=\"marker-halfBlue\"><strong>\u7ba1\u7406\uff1e\u30d7\u30ed\u30d1\u30c6\u30a3\uff1e\u30c7\u30fc\u30bf\u8a2d\u5b9a\uff1e\u30c7\u30fc\u30bf\u53ce\u96c6<\/strong><\/span><\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"742\" height=\"211\" src=\"https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/signal001.png\" alt=\"\" class=\"wp-image-3865\" srcset=\"https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/signal001.png 742w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/signal001-300x85.png 300w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/signal001-375x107.png 375w\" sizes=\"(max-width: 742px) 100vw, 742px\" 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class=\"wp-block-image\"><img decoding=\"async\" width=\"688\" height=\"621\" src=\"https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/signal003.png\" alt=\"\" class=\"wp-image-3867\" srcset=\"https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/signal003.png 688w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/signal003-300x271.png 300w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/signal003-375x338.png 375w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n\n\n\n\n<p>\u6709\u52b9\u306b\u3059\u308b\u3053\u3068\u306b\u3064\u3044\u3066\u306e\u8aac\u660e\u3084\u30dd\u30ea\u30b7\u30fc\u3092\u78ba\u8a8d\u3057\u3066\u3001\u300c\u6709\u52b9\u306b\u3059\u308b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308c\u3070\u5b8c\u4e86\u3067\u3059\u3002<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1592\" height=\"552\" src=\"https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta001.png\" alt=\"\" class=\"wp-image-3868\" srcset=\"https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta001.png 1592w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta001-300x104.png 300w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta001-1024x355.png 1024w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta001-768x266.png 768w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta001-1536x533.png 1536w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta001-375x130.png 375w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta001-1280x444.png 1280w\" sizes=\"(max-width: 1592px) 100vw, 1592px\" 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https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu002-182x300.png 182w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/><\/figure>\n\n\n\n\n\n\n\n<p><span class=\"marker-halfBlue\"><strong>\u7ba1\u7406\uff1e\u30d7\u30ed\u30d1\u30c6\u30a3\uff1e\u30c7\u30fc\u30bf\u8a2d\u5b9a\uff1e\u30c7\u30fc\u30bf\u4fdd\u6301<\/strong><\/span><\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1608\" height=\"461\" src=\"https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta002.png\" alt=\"\" class=\"wp-image-3870\" srcset=\"https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta002.png 1608w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta002-300x86.png 300w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta002-1024x294.png 1024w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta002-768x220.png 768w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta002-1536x440.png 1536w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta002-375x108.png 375w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/deta002-1280x367.png 1280w\" sizes=\"(max-width: 1608px) 100vw, 1608px\" \/><\/figure>\n\n\n\n\n\n\n\n<p>\u30c9\u30ed\u30c3\u30d7\u30c0\u30a6\u30f3\u304b\u3089\u300c14\u304b\u6708\u300d\u3092\u9078\u629e\u3057\u3001\u6700\u5f8c\u306b\u300c\u4fdd\u5b58\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3060\u3051\u3067\u3059\u3002<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u9664\u5916\u8a2d\u5b9a<\/h2>\n\n\n\n<p>\u3054\u5b58\u3058\u306e\u901a\u308a\u3001\u793e\u5185\u306a\u3069<span 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https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu003_03-375x114.png 375w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/figure>\n\n\n\n\n\n\n\n<p>\u300c\u8a2d\u5b9a\u300d\u306e\u90e8\u5206\u306e\u53f3\u4e0a\u306b\u3042\u308b\u300c\u3059\u3079\u3066\u8868\u793a\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"926\" height=\"575\" src=\"https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu003_04.png\" alt=\"\" class=\"wp-image-3874\" srcset=\"https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu003_04.png 926w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu003_04-300x186.png 300w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu003_04-768x477.png 768w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu003_04-375x233.png 375w\" sizes=\"(max-width: 926px) 100vw, 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sizes=\"(max-width: 1431px) 100vw, 1431px\" 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class=\"wp-block-heading\">\u30eb\u30fc\u30eb\u3092\u6709\u52b9\u306b\u3059\u308b<\/h4>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1508\" height=\"463\" src=\"https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu004.png\" alt=\"\" class=\"wp-image-3879\" srcset=\"https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu004.png 1508w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu004-300x92.png 300w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu004-1024x314.png 1024w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu004-768x236.png 768w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu004-375x115.png 375w, https:\/\/design.coeure.co.jp\/blog\/wp-content\/uploads\/2022\/08\/menu004-1280x393.png 1280w\" sizes=\"(max-width: 1508px) 100vw, 1508px\" \/><\/figure>\n\n\n\n\n\n\n\n<p><span 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